A South Korean company plans to outfit North American theaters with the equipment necessary to make 4D movies a reality.
The next wave of movie theater experiences contains actual smells, mists and vibrations. South Korean’s CJ Group is planning to bring 4D movies into North American theaters, giving audiences more than 1,000 sensations as they watch the big screen.
To fully envelope the audience into the movie-watching experience, the 4DX system, as CJ Group dubs it, adds in movements, smells and tactile experiences into what would normally be considered a typical 3D experience.
To mimic a splash into the ocean, tiny nozzles in the seats can spray out a mist of water. To put you in the perfect location, those same nozzles can spurt out a smell—think gunpowder, roses or burning rubber for a car chase. In the specially equipped theaters the seats can actually move, offering crash landings and car chases in real sway. Even earthquakes have their place, with seat rumbling capabilities.
Read more: Time